A Framework for the Intangibles of Innovation

Despite a powerful business case for innovation, the roll call of companies that do it well, or even just attempt to do it in a more or less systematic way, remains surprisingly short. Warwick Business School's Professor Harry Scarbrough explores how to harness the intangibles of innovation in this article, which features commentary from Kevin McFarthing of Reckitt Benckiser and Frank Buytendijk, of Oracle Enterprise Performance Management.  




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