Life Trends 2025

In this annual Life Trends report, Criticaleye Partner, Accenture looks ahead to the coming year, examining the trends in behaviours and attitudes across business, technology and society. The report examines how these trends can create an opportunity for companies to catalyse growth by staying relevant to customers.

Key takeaways include:

• 52 percent of people have experienced deep-fake attacks or scams for personal information and/or money. The onus is on brands to make sure their online presence is building trust with consumers, not hesitation
• The impatience economy – 55 percent of people prefer a quick solution and are willing to explore riskier routes to achieve their health and financial goals
• Of those surveyed, only 29 percent of employees trust that their company’s leaders have their best interests at heart. Leaders should be energising the workforce by treating them like people and not machines – AI shouldn’t be personified