Mastering the art of investor relations is vital for small-caps seeking finance, be it for short-term survival or long-term growth. If driven effectively by an engaged CEO, the value in telling a good story is that it ultimately impacts the bottom line. But how much communication is needed; how often and by whom? Should businesses change tack and tone when courting potential new investors? And what role can social media play in speeding up the message?
In this article, Criticaleye speaks to Geraint Anderson, Mike Ashley, Don Elgie, Vin Murria, Stevie Spring, Simon Tucker and Rob Woodward to find out how to communicate effectively with investors.
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