Fuelling Sustainable Growth

Businesses are struggling to achieve profitable growth. This report from Alvarez & Marsal explores how to optimise commercial spend without jeopardising the top-line.

Some of the key points include:

- A consideration of where growth opportunities lie and how they can be realised.

- How much to spend on sales and marketing in order to successfully grow brands and the overall business.

- How to go about achieving commercial spend reductions through effectiveness and

efficiency gains without adversely impacting on strategies and top-line growth?

- How to invest in the right consumer touchpoints and

marketing activities in order to drive sales.

- An examination of how to instil greater accountability for commercial outcomes

and financial results.

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