Cracking the Consumer Code
Key Question: How has the shopping behaviour of consumers changed in the last decade?
Filter by questions posed to the panel
- How has the shopping behaviour of consumers changed in the last decade?
- What challenges do new consumer behaviours pose for retailers and other suppliers?
- How can companies adapt 'old' customer processes to suit more digital channels?
- Are consumer buying behaviours changing in the same ways across the globe?
- Is generational behaviour changing and what does that mean for companies?
- How can companies extract the ‘gold’ from their vast quantities of customer data?
- In the new world of customer power, how do companies begin to change the game?
- Who in the executive team should ‘own’ the customer relationship?
- What is a Chief Customer Officer and where should this role sit in an organisation?
- Where do you think the companies that have cracked the consumer code (using data) will be in 5 years' time?