Criticaleye Films

Criticaleye produces inspiring film content covering a broad variety of topics.
Watch all of our videos by visiting the Criticaleye YouTube Channel.

Ian Wright - How have you adjusted your distribution channels to a more discerning and demanding consumer?

In this film Criticaleye, in association with Accenture, filmed Ian Wright, Corporate Relations Director, Diageo, as he answered the question: “How have you adjusted your distribution channels to a more discerning and demanding consumer?”