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Not only has the Consumer changed over the last decade but the ways by which companies must reach and communicate with that Consumer have had to change.But how and why?

Criticaleye partnered with Accenture to produce this series of films in an attempt to understand how companies are tackling these issues and more.


In this clip, Craig Donaldson, CEO, Metro Bank plc, answers the question "How are you finding a way to give your consumers a voice?"