CEOs & Decisions: Balancing Data and Gut Feel

When do CEOs make decisions outside their common strategy?

This is a short film from the Q&A session of a Criticaleye event in association with IBM dealing with the decision making processes employed by CEOs. The discussion at the event centred on how leaders balance the use of 'data' with 'gut feel' in making the right call.

The event was entitled 'CEOs & Decisions: Balancing Data with Gut Feel' and the speakers were:

David Brennan, CEO, AstraZeneca plc
Alan Parker, Former Chief Executive, Whitbread Group plc
Geraint Anderson, CEO, TT electronics plc
Graeme Butterworth, General Manager Global Process Services, IBM

This extract features answers from the speakers to the question "When do CEOs make decisions outside their common strategy?"