CEOs & Decisions: Balancing Data and Gut Feel

Graeme Butterworth, General Manager Global Process Services, IBM

This is a short film capturing a speech from Graeme Butterworth, the General Manager Global Process Services at IBM. Graeme is speaking as one of four speakers at a Criticaleye event held in association with IBM dealing with the decision making processes employed by CEOs. The discussion at the event centred on how leaders balance the use of 'data' with 'gut feel' in making the right call.

The event was entitled 'CEOs & Decisions: Balancing Data with Gut Feel' and the other speakers were:

David Brennan, CEO, AstraZeneca plc
Geraint Anderson, CEO, TT electronics plc
Alan Parker, former Chief Executive, Whitbread Group plc