Marketing, Improving Accountability & ROI (FILM)
Simon Thompson, General Manager EMEA, Apple Inc.
Questions
Select from the links below to watch our panel respond to questions posed by the floor
- What metrics should be used in the measurement of brand marketing?
- In finance-led companies, how can you engage executives to trust softer metrics?
- What advice would you give marketers that are in companies that are not marketing-led?
- Are the benefits of out door marketing harder to sell in the current climate?
- In the current climate, are business decisions more intuitive or data driven?
- How much information would you on new marketing channels like Twitter?