Marketing, Improving Accountability & ROI (FILM)
Are the benefits of out door marketing harder to sell in the current climate?
Questions
Select from the links below to watch our panel respond to questions posed by the floor
- What metrics should be used in the measurement of brand marketing?
- In finance-led companies, how can you engage executives to trust softer metrics?
- What advice would you give marketers that are in companies that are not marketing-led?
- Are the benefits of out door marketing harder to sell in the current climate?
- In the current climate, are business decisions more intuitive or data driven?
- How much information would you on new marketing channels like Twitter?