Effective Strategies for Continuous Corporate Innovation
Ruth Cairnie, EVP, Strategy & Planning, Shell International BV
Ruth Cairnie recognises the need for open innovation, especially when fast development in increasingly complex fields is required. Ruth explains that Shell works alongside Universities, Research Institutions and Governments to achieve this.
Questions
Select from the links below to watch our panel respond to questions posed by the floor
- How do you judge which ideas are the right ones to invest in?
- How can corporates use innovation to gain influence at the macro level?
- How important is it to create separate units for innovation?
- Who takes responsibility for driving innovation within a business?
- When is it appropriate to stop a bad idea in its tracks?
- How can corporates use innovation to gain influence at the macro level?
- Do investors understand the time it takes for innovation to generate ROI?
- How can good ideas cut through the inertia that often exits in corporates?
