Effective Strategies for Continuous Corporate Innovation
Costas Markides, Professor of Strategy and Entrepreneurship, London Business School
Costas Markides explains the importance of defining innovation with precision. He suggests without taking this step you leave your workforce confused about your aims. Costas goes on to give examples of implementation structures to ensure innovation is utilised.
Questions
Select from the links below to watch our panel respond to questions posed by the floor
- How do you judge which ideas are the right ones to invest in?
- How can corporates use innovation to gain influence at the macro level?
- How important is it to create separate units for innovation?
- Who takes responsibility for driving innovation within a business?
- When is it appropriate to stop a bad idea in its tracks?
- How can corporates use innovation to gain influence at the macro level?
- Do investors understand the time it takes for innovation to generate ROI?
- How can good ideas cut through the inertia that often exits in corporates?
