Consumers now want to know far more about a company than simply what it sells. Rachel Barton, Managing Director – Customer Insight & Growth Strategy, UK, Europe and Latin America Lead, Accenture Strategy, tells Marc Barber why CEOs and Boards need to understand the importance of creating brands with integrity and purpose
Featuring Community Comment From:
Rahul Malhotra, Head of Brand, Strategy & Stewardship, Royal Dutch Shell
"Brands need to get their potential and existing employees, their customers, distributors and other business partners to not just buy them and their product/ service, but to buy into them."
Read, watch & listen to some of the latest thought leadership from our Community.
Data and analytics giant Experian drives growth through a dual focus on innovation and its workforce. Chief People Officer Jacky Simmonds speaks to Criticaleye Senior Editor Bridgette Hall about how the company leverage...
Till delves into the crucial role of CPO in steering business transformation, the nuances of leadership during times of crisis, and the dynamics of effective CPO partnerships with CEOs and Boards. His insights provide i...
Standard Chartered’s Chief Strategy and Talent Officer, Tanuj Kapilashrami shares her insights with Criticaleye Senior Editor, Bridgette Hall about cultural transformation, strategic growth and creating a cohesive...
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