Consumers now want to know far more about a company than simply what it sells. Rachel Barton, Managing Director – Customer Insight & Growth Strategy, UK, Europe and Latin America Lead, Accenture Strategy, tells Marc Barber why CEOs and Boards need to understand the importance of creating brands with integrity and purpose
Featuring Community Comment From:
Rahul Malhotra, Head of Brand, Strategy & Stewardship, Royal Dutch Shell
"Brands need to get their potential and existing employees, their customers, distributors and other business partners to not just buy them and their product/ service, but to buy into them."
Read, watch & listen to some of the latest thought leadership from our Community.
This research, conducted at our HR Director Retreat, highlights the executive focus on business performance and ensuring the right leadership capabilities are in place to drive change and success. Key findings from C...
Focused on what leaders should be prioritising over the next twelve months, advice for first-time CEOs and how Chairs in high-growth businesses can better support their CEOs. Key discussion points include: Pr...
Most economists are predicting higher volumes for M&A over the next 12 months, albeit coming off a low base. In this article, Criticaleye’s Jacob Ambrose Willson hears from Matthew Parker, CEO of the highly ac...
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