Gen AI-powered Reinvention: APAC's Opportunity to Outpace the Competition

Navigating the ever-evolving technological landscape and embracing Generative AI has become pivotal to success. As firms in the Asia Pacific (APAC) region are facing this increase in disruption and are being held back by unique regional challenges, they are at risk of falling behind in their reinvention journey.

• Technological disruption has risen by 119 percent in the APAC region in 2023, compared to a global increase of 88 percent, making it the number one cause of business change
• Companies in the West have increased their pace of reinvention by two to five percent, whilst companies in APAC have decreased from nine to five percent
• By embracing a people-centric approach where Generative AI is adopted across all functions, businesses could unlock $4.5 trillion in economic value across APAC by 2038