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George Yip, Professor of Marketing and Strategy, and Associate Dean for Executive Programmes, Imperial College Business School

George Yip

Professor of Marketing and Strategy, and Associate Dean for Executive Programmes

Imperial College Business School

George is Professor of Marketing and Strategy and Associate Dean for Executive MBA at Imperial College Business School.

Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Dean of Rotterdam School of Management - Erasmus University, and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA).

George is also the former Lead Senior Fellow of the UK’s Advanced Institute of Management Research and was on the Editorial Advisory Board of MIT Sloan Management Review.

Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards.

George is the author of Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). He has over 100 publications, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review.
His current research, on innovation in China, has been published in China’s Next Strategic Advantage: From Imitation to Innovation, MIT Press, April 2016. Other research includes how multinational companies partner with startups for innovation in China and India, market shaping design innovation, and the role of global account plans in corporate strategy.