Home | Login | Contact

Who    What    Why


Emma Smith


Sandpiper Communications

Emma has spent more than 25 years in Asia Pacific, working in almost every country in the region, and is currently CEO of Sandpiper Communications.

She has worked for one of the world’s largest public relations firms, having been APAC CEO of Weber Shandwick, before building her own firm, The Consultancy, which she sold to MHP in 2013 and bought back in 2019. 
During her time in Asia Pacific, Emma has worked building and defending the reputations of some of the world’s largest and most complex brands. This includes advising on Tung Chee-hwa’s successful campaign to be Hong Kong SAR’s first Chief Executive and advising the Beijing Olympic Committee on its successful 2008 Summer Games bid.

Emma is a former Board member of PRHK and IABC HK and has sat on IABC’s International Advisory Committee. She has been a member of the PR Week Global Power Book since 2016 and is a judge of PR and Public Affairs Awards in Asia. Her firm won Financial Communications Campaign of the Year for 2017 and 2018.

Emma is a part-time lecturer for MBA and EMBA students and sits on the Board of two Hong-Kong based charities.