Thinking It Through: Building Customer Relationships with Thought Leadership


Conscious development and use of it can therefore strengthen the relationship with customers, increase business growth and provide competitive edge by enhancing product and service differentiation.

In this article, Terry Corby, the Chief Marketing & Communications Officer at KPMG, explains how organisations can build customer relationships through thought leadership.

The article is supported by comments from Tim Johnson, Carlos Keener, Gareth OsborneRob Pendleton and Luke Wilde.

Share this with your Community


Contributors
Carlos Keener
Managing Partner
Beyond the Deal
Gareth Osborne
Marketing & Business Development Director
Eversheds, London, United Kingdom
Luke Wilde
CEO
twentyfifty
Rob Pendleton
Marketing Director

Tim Johnson
COO
Regester Larkin by Deloitte


Click here to download this insight

DOWNLOAD INSIGHT



Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

Click here to download this insight
Data Quality as the Driving F...

Data quality must be prioritised at Board level, along with initiatives to embrace the rapid changes brought by AI, and CEOs must be the driving force. This report by Criticaleye Partner Hitachi Solutions explores ...

Click here to download this insight
Elevating Human Potential: Th...

The rapid advancement of AI has sparked concerns about its impact on job security. While these concerns merit thoughtful consideration, this report by Criticaleye Partner Workday focuses on how AI can empower people, ra...

Click here to download this insight
Unlocking the Value in Your D...

When it comes to accelerating revenue growth and competitive differentiation, data has become an imperative asset for businesses in today’s digital economy. This report by Criticaleye partner Hitachi Solutions&nbs...


1 2 3 4 5 6 7 8 9 10
Displaying 1 to 3 of 70




Eightfold AI IBM Consulting Concentrix Drax Group plc Google Palo Alto Networks London Stock Exchange Group E.ON UK Legal & General NatWest Group Lightsource bp Workday Rolls-Royce NATS Worldpay Salesforce Accenture Hitachi Solutions AlixPartners FTSE Women Leaders Review Aldermore Group British Land GlaxoSmithKline plc