Despite years of globalisation, there are very few real global brands. With a great variation in people and culture across the globe, products and branding need to be adapted to suit localalities without compromising the integrity of the global brand. Are huge spendings in marketing the only answer? Criticaleye talks to European Managing Director of LastMinute.com, Simon Thompson about these issues in this article which follows a 2008 Discussion Group on the matter.
Read, watch & listen to some of the latest thought leadership from our Community.
Retail automation has become an essential part of the modern shopping experience. As technology advances, retail leaders are deliberating whether checkouts should be fully automated or merely assisted. This report by Cr...
Over the years, businesses have adapted from looking at customers through a solely consumeristic lens to a more personalised approach. This report by Criticaleye partner Yonder Consulting explores different ways th...
Greenhouse gases and rising global temperatures are the most urgent issues facing humanity today; that’s why achieving Net Zero has never been so important. In this report, Criticaleye Partner Salesfor...
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