Overcoming the CEO’s Dilemma: doing ‘good’ versus doing ‘well’

Forty years ago, the American economist and thinker, Milton Friedman, took the position that corporations cannot be socially responsible, only people can. The corporate executive’s primary responsibility is to create the most profit while following the ‘basic rules of society’. He/she can be socially responsible at home.

In this article, Criticaleye Thought Leader, Roger Martin, and his colleague, Alison Kemper disagree, arguing that it is impossible to isolate CEOs from their values. But how can they do ‘good’ and ‘well’ at the same time?