A continent with a population of just over 1 billion people and with an abundance of natural resources should have a bustling economy with organisations knocking the door down to get a piece of the action.
However, Africa has been rife with political and social instability and thus often makes headlines for the wrong reasons. In the past, this has made organisations wary of expanding there. However, there has been increased interest in Africa of late.
This article overviews the political, social and economic landscape in Africa. Criticaleye asked Neill Blundell (Eversheds), Muhtar Kent (The Coca-Cola Company), Richard Laing (CDC Group), Paul Nunes (Accenture), Samuel J. Palmisano (IBM), Loïc Sadoulet (INSEAD) and Katherine Tweedie (World Economic Forum) about the opportunities on the continent.
The related article, One Billion Consumers - The rise of consumerism in Africa, can also be found on the Criticaleye website.
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