
In this short article taken from his new book, Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL, Professor Roger Martin explains how the real market (the world of business where real products and services are bought and sold) has been overtaken by the expectations market (the stock market), encouraging CEOs, who are rewarded on stock price, to focus on perception rather than reality in order to realise personal wealth.
Roger compares the stock market to spread betting in American football and suggests lessons that business can learn from sport on rewarding true excellence.
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