21 Winning Ways for Online Retailers


Rules are there to be broken and that’s certainly the case for retailers. They’re throwing the rulebook out of the window in order to stay ahead of the competition by giving customers the ultimate online shopping experience.

Criticaleye finds out the latest trends in online retail from Moira Clark, Don Elgie, Brian Kalms, Brian Murphy, Steve Muylle, Steve Richards.

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Contributors
Brian Kalms
Partner
Elixirr
Brian Murphy
Former Group Managing Director
lastminute.com
Don Elgie
Former CEO
Creston
Moira Clark
Professor of Strategic Marketing
Henley Business School
Steve Muylle
Professor & Partner
Vlerick Business School
Steve Richards
Chairman
QualitySolictors


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