Karaoke Capitalism and Beyond

Authored by Jonas Ridderstrale, Visiting Professor, Ashridge Business School

As the power of the church and the state dwindles, market forces are the most powerful faith of our times. Individual choice is the holy grail of market forces. So, the superheroes of this new world order have the ultimate market weapon: the freedom to choose. In this world of what we label, karaoke capitalism, individual choice reigns supreme. The question facing us all is simple: how can we ensure that we, too, have the freedom to choose?

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