Building a Global Brand

The rules for creating a world-class brand are changing – or are they are?

In this article, Mark Allan, Ian Bowles, Graham Hales, Stephen Pain, Pam Powell and Professor Dominique Turpin reveal to Criticaleye their views on how boards with global ambition are approaching the question of branding.

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Contributors

Dominique Turpin
Dean of External Relations
IMD, Switzerland

Graham Hales
CEO, London
Interbrand

Ian Bowles
CEO
Tribal Group

Mark Allan
Chief Executive
Landsec

Pam Powell
Non-executive Director
Origin Enterprises plc

Stephen Pain
Board Mentor
Criticaleye

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