Brand Power


The stock of the CMO is rising as boards realise that you can’t dismiss ‘brand’ as a buzzword.

Criticaleye speaks to Mahesh Chikodi, Catherine Green, Peter Horrocks, Nicolas Mamier, Steve Parkin, Pam Powell, Stephen Smith, Dominique Turpin and Ian Wright to find out why board directors are becoming increasingly savvy to what customers, shareholders and staff are saying about their business and what they can do to build brand loyalty.

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Contributors
Catherine Green
Group Marketing & Communications Director
ISG plc
Dominique Turpin
Dean of External Relations
IMD, Switzerland
Ian Wright
co-Chair
Food and Drink Federation
Mahesh Chikodi
VP - Digital Engineering, Products, Platforms and Innovation
Impelsys
Nicolas Mamier
Managing Director
Appetite
Pam Powell
Non-executive Director
Origin Enterprises plc
Peter Horrocks
Board Mentor
Criticaleye
Stephen Smith
President & CEO
L.L. Bean
Steve Parkin
Executive Chair / Advisor / CEO
Mr Fothergill’s seeds


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