Winners & Losers in Brazil


Brazil may be rich in natural resources and possess a rapidly growing middle class as the population closes in on 200 million, but it remains one of the world’s more difficult and expensive places to do business.

Criticaleye asks Oliver Engelsdorf, Pankaj Ghemawat, Andrew Heath, Maria Tereza Leme FleuryBryan Marcus, Ian Stuart and Nick Wilkins why Brazil is such a tough nut to crack.

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Contributors
Andrew Heath
CEO
Spectris plc
Bryan Marcus
CEO
AutoGenesis Consulting Ltd
Maria Tereza Leme Fleury
Dean
Fundação Getulio Vargas (FGV), Brazil
Nick Wilkins
Former Senior Vice President - Global Logistics
Avnet
Oliver Engelsdorf
Head of International Desk (LatAm)
Santander
Pankaj Ghemawat
Professor of Strategy Management
IESE Business School, Spain


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