Building a Sense of Purpose

Authored by Marc Barber, Director of Content, Criticaleye

Stephen Pain, VP of Sustainable Business and Communications at Unilever, talks to Criticaleye about creating a business vision that brings different stakeholders together.

Points discussed include: 
  • What's the rationale behind the Unilever Sustainable Living Plan?
  • How to set about  decoupling a business' growth from its environmental footprint, while also increasing its positive social impact
  • Why consistency is key in setting out a vision and purpose that frames decision-making throughout the business

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Stephen Pain
Board Mentor
Criticaleye


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