4 Myths about How to Respond to Disruption

Authored by Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School

Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School, explains some of the misconceptions about how to embrace emerging technologies

The 4 Myths about Distruption

Every industry will be disrupted
Established firms get in trouble because they don’t see the new technology coming
You must listen carefully to your front-line employees and build consensus for change
Smart decisions rely on big data and business analytics

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