Consumers now want to know far more about a company than simply what it sells. Rachel Barton, Managing Director – Customer Insight & Growth Strategy, UK, Europe and Latin America Lead, Accenture Strategy, tells Marc Barber why CEOs and Boards need to understand the importance of creating brands with integrity and purpose
Featuring Community Comment From:
Rahul Malhotra, Head of Brand, Strategy & Stewardship, Royal Dutch Shell
"Brands need to get their potential and existing employees, their customers, distributors and other business partners to not just buy them and their product/ service, but to buy into them."
Read, watch & listen to some of the latest thought leadership from our Community.
Martin Balaam, CEO of Pimberly and Jacqui Summons, NED/Fractional CHRO join Criticaleye's Senior Editor, Jacob Ambrose Willson to explore the demands of private equity ownership from driving value creation and manag...
When it comes to employee appreciation, the most successful organisations find ways to address a wide range of their employees’ needs. This report by Criticaleye Partner Reward Gateway | Edenred explores...
Tea Colaianni, Senior Independent Director at Watches of Switzerland and portfolio Non-Executive Director, shares her journey from Chief People Officer to the Boardroom and the unique strengths HR leaders bring as NEDs....
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