Consumers now want to know far more about a company than simply what it sells. Rachel Barton, Managing Director – Customer Insight & Growth Strategy, UK, Europe and Latin America Lead, Accenture Strategy, tells Marc Barber why CEOs and Boards need to understand the importance of creating brands with integrity and purpose
Featuring Community Comment From:
Rahul Malhotra, Head of Brand, Strategy & Stewardship, Royal Dutch Shell
"Brands need to get their potential and existing employees, their customers, distributors and other business partners to not just buy them and their product/ service, but to buy into them."
Read, watch & listen to some of the latest thought leadership from our Community.
In today's business landscape, continuous change is the new reality and navigating it effectively is essential to activating strategy and moving organisations forward. In this research, Criticaleye Partner, Accen...
Transitioning to a more sustainable economic system that balances economic development with maintaining healthy global ecosystems requires significant investment. In this fifth edition of their annual Green Economy R...
It's no secret that the role of the CFO is changing, with added onus on the finance exec taking an active role in shaping business strategy, as well as the impact of AI and machine learning on the traditional financ...
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