A Window of Opportunity

The UK’s attractiveness as an investment destination has proved resilient amid the COVID-19 pandemic. This new EY report explains how, in 2020, the country ranked second in Europe for total inbound foreign direct investment (FDI) projects and expanded its share of the European market.

Key findings:
  • The vaccine roll-out has prompted investors to acknowledge the UK for having Europe’s best pandemic recovery plan and, as a result, has created more opportunities for growth.
  • Investors agree that the UK is now the most attractive place in Europe for future investment.
  • London has regained its title as Europe’s most attractive city from Paris, while Scotland steadily attracts future projects.
  • The proportion of investors that believe the UK is attractive, due to its access to the European market, has risen to 68 percent this year, up from 60 percent in 2019. Most likely, this is a result of the finalised Brexit deal.

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