Ready for anything: What it means to be a Modern Business

Following from 10 years of relentless digital transformation, wrenching industry change and an onslaught of external shocks, it’s difficult to envision what future-ready means. Within this report, analysis conducted from Criticaleye partner Cognizant (commissioned from the Economist Impact) reveal the foundational elements of a modern business that’s prepared for whatever happens next.

Key takeaways include:
  • The use of rapid technology acceleration, preparing the workforce for new types of work and taking a serious approach to environmental, social and governance challenges ahead are identified as the three critical areas that are essential for any business to feel confident for the future.
  • Over 90% of business leaders say it’s a strategic priority to adopt a data driven approach and create a digital-first business model.
  • There is a big disconnect between recognition and action when it comes to ESG, as few organisations report having dedicated staff and resources devoted to environmental or social sustainability.


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