Can Customers Tell you How to Run your Business?

What does it mean to put your business right at the heart of everything your customer does? In this report, Criticaleye Partner Yonder discusses the benefits of businesses moving from customer-centric to customer-driven strategies, and the dividends it can bring in a company’s growth overtime.
Key Takeaways include:
  • When companies view their target markets within the wider content of their lives, they can position the business to serve the customer better on their terms.
  • Businsses should be seeking strategic insight, long before they develop any strategy.
  • The upshot of all this is not to look at a business through the lens of what it sells, but through the eyes of its customers.

Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.


Inspiring Leaders Podcast: Ho...

Exploring how to be agile as a leader in 2024, this episode is part of Criticaleye's Inspiring Leaders Podcast, featuring Host and Director of Content, Marc Barber, and specia...


The Inspiring Leaders Podcast...

Exploring the landscape for businesses in 2024, this episode is part of Criticaleye's Inspiring Leaders Podcast series. Featuring Criticaleye Host and Director of Content, Mar...

Click here to download this insight

The Board's Role in Reinventi...

Speakers at Criticaleye’s Chair & NED Retreat discuss the Board’s integral role in leading successful transformation, and how to maintain the relationships that ar...


1 2 3 4 5 6 7 8 9 10
Displaying 1 to 3 of 1,735