Generating Growth: How Generative AI Can Power the UK’s Reinvention

Generative AI presents a greater opportunity for the UK than any other G7 country. The technology could almost double the UK’s long-term growth rate over the next 15 years (to 2038), but there is no guarantee that it's full potential will be realised.

In this report, Accenture explores the ways to unlock this value through five imperatives that will accelerate reinvention.

Key takeaways include:

Based on current executive choices, the UK could miss nearly half a trillion pounds of untapped value in the next 15 years
Whilst 79 percent of executives report that their UK organisation has piloted Gen AI in one or more functions of their business, only nine percent have scaled Gen AI across their organisation
A landmark shift in digital skills training is essential to unlock the benefits of Gen AI. Executives surveyed estimated that 62 percent of their workforce will require reskilling —an equivalent to roughly 20 million people

DOWNLOAD INSIGHT

Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

Technology Vision 2025: AI: A...

As we enter a new chapter in technology, the proliferation of accessible and ever-present AI will drive new levels of autonomy throughout businesses, evolving the ability to reinvent with tech, data and AI. In this repo...

Leading Through a Crisis as a...

Once a major importer of Russian gas, Uniper faced financial turmoil in 2022, culminating in an adjusted EBIT loss of €10.9 billion—due in large part to the non-delivery of gas from Russia—and stabilisa...

People and Culture – The Firs...

The FTPF (failure to prevent fraud) offence came into force in September 2025, alongside guidance on management frameworks for organisations to avoid fraud. This report by Criticaleye Partner DWF explores the benefits o...