The Role of Automation in Retail

Authored by Christina Herbach, Partner, Global Growth and Strategy, Yonder Consulting

Retail automation has become an essential part of the modern shopping experience. As technology advances, retail leaders are deliberating whether checkouts should be fully automated or merely assisted. This report by Criticaleye partner Yonder Consulting explores how automating intelligently will be critical for retailers striving to succeed.

Key takeaways include:

  • The retailers seeing the greatest returns approach automation holistically, aligning technologies across all facets of their operations
  • What won’t change is the fundamental principle that technology should serve strategy, not dictate it
  • The greatest competitive advantage will come not from technology itself, but from the wisdom with which it’s applied

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