5 Ways to make Consumer Insights Work for your Brand

Over the years, businesses have adapted from looking at customers through a solely consumeristic lens to a more personalised approach. This report by Criticaleye partner Yonder Consulting explores different ways that businesses can make consumer insights work, and how they can build long and genuine relationships with customers.

Key takeaways include:

• Brands need to stop seeing people merely as consumers and instead as individuals with concerns, values and history
• Trust is now one of the most valuable assets that a brand can have
• Brands which rely too heavily on AI risk losing their deeper connection with people