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  COMMUNITY ARTICLE

Crafting a Modern Business

Catriona Marshall, CEO of Hobbycraft explains how she’s used digital, data and team development to modernise the business
 
Hear how Hobbycraft has:
 
Built an award-winning website for £250,000 against a current on-line turnover of £10 million
Used data to understand the customer, including its three best hypothetical shoppers − Jean, Emma and Sam
Saved £10 million on a TV advertising campaign by using social media instead
Developed and engaged its workforce so that it’s equipped for the journey
 






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