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4 Lessons on Innovation

Authored by Dawn Murden, Editor, Advisory, Criticaleye

Every business wants to be innovative but it’s rarely as easy as one would hope. Dawn Murden quizzes
business leaders on what it really takes. 

Points discussed include: 
 
  • Start with your core offering 
  • It's about leadership, not technology 
  • Find out what 'agile' means for your company 
  • Don't get hung up on ROI 

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Contributors
Andrew Miller
Non-Executive Director
Channel 4
Anita Chandraker
Former Global Head of Innovation and Member of the Board at PA Consulting

Charlie Wagstaff
Managing Director
Criticaleye
Matt Barry
VP, Product Management & User Experience
Advertising Specialty Institute


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