4 Lessons on Innovation

Authored by Dawn Murden, Editor, Advisory, Criticaleye

Every business wants to be innovative but it’s rarely as easy as one would hope. Dawn Murden quizzes

business leaders on what it really takes.

Points discussed include:

Start with your core offering
It's about leadership, not technology
Find out what 'agile' means for your company
Don't get hung up on ROI

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Contributors

Andrew Miller
Non-Executive Director
Channel 4

Anita Chandraker
Former Global Head of Innovation and Member of the Board at PA Consulting

Charlie Wagstaff
Managing Director
Criticaleye

Matt Barry
VP, Product Management & User Experience
Advertising Specialty Institute

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