INSIGHTS

COMMUNITY ARTICLE

Generating Deeper Insight

Nils Michaelis, Managing Director of Digital for the APAC Products Operating Group at Accenture, tells Criticaleye where companies typically go wrong when it comes to customer experience and how data analytics can help.

Community articles are produced directly by and for the Criticaleye Community.

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Author

Dawn Murden
Editor, Advisory
Criticaleye

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