INSIGHTS

COMMUNITY ARTICLE

Disruption Need Not Be An Enigma

This report by Accenture finds that 68 per cent of c-suite business leaders believe that their industry will be disrupted by new innovations brought by technology in the next three years.

Key points include:

Companies are spending increasing amounts of money each year trying to drive disruption.
The starting point for executives is to understand where their industry sits in terms of its current exposure to disruption and its susceptibility to future disruption.
Executives need to be able to detect hidden opportunities in their own and in other industries, and be decisive in making momentous strategic choices.
Once you dissect disruption into its key components, you can understand and address its risks with confidence.