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Disruption Need Not Be An Enigma

This report by Accenture finds that 68 per cent of c-suite business leaders believe that their industry will be disrupted by new innovations brought by technology in the next three years. 

Key points include:
  • Companies are spending increasing amounts of money each year trying to drive disruption.
  • The starting point for executives is to understand where their industry sits in terms of its current exposure to disruption and its susceptibility to future disruption.
  • Executives need to be able to detect hidden opportunities in their own and in other industries, and be decisive in making momentous strategic choices.
  • Once you dissect disruption into  its key components, you can understand and address  its risks with confidence.

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Andrew Minton
Managing Director

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Paul Daugherty
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