INSIGHTS

Keeping Customer Connections

• Circular initiatives work to three principles of designing out waste and pollution, keeping products and materials in use and regenerating natural systems.
• Helping customers resell their products is a key area for retailers to tap into. Customers can see clear benefits, and they have an appetite for schemes led by retailers.
• 72 per cent of customers would resell in store if they offered a convenient buy-back scheme. 
• Well over half of customers surveyed would donate items if it helps prevent electronic goods from going to landfill.
• 79 percent of customers would choose to items if companies made it easy to do so.