Keeping Customer Connections

The circular economy offers a new way of looking at the relationships between markets, customers and our use of resources. In this report PA Consulting explains how innovative new business models and designs, disruptive technologies and reverse logistics can entirely transform the current ‘take, make, dispose’ economic model. 

Key points include:

• Circular initiatives work to three principles of designing out waste and pollution, keeping products and materials in use and regenerating natural systems.
• Helping customers resell their products is a key area for retailers to tap into. Customers can see clear benefits, and they have an appetite for schemes led by retailers.
• 72 per cent of customers would resell in store if they offered a convenient buy-back scheme. 
• Well over half of customers surveyed would donate items if it helps prevent electronic goods from going to landfill.
• 79 percent of customers would choose to items if companies made it easy to do so.