Incumbents Strike Back

Innovation will be driven through a focus on external factors according to this report from IBM. New research found that 68 per cent of c-suite executives expect organisations to emphasise customer experience over products.

Key points incude:

• Reinvention never ends. As new opportunities – some of them disruptive – emerge, the organizations that remain open to change can orchestrate advantage.
• To create a more open and collaborative culture, look for ways to challenge traditional norms.
• Boldly evaluate, experiment and engage with new business models, industry-shaping platforms and ecosystem strategies.
• Create opportunities for frequent and intense interactions with customers, partners and competitors.