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Incumbents Strike Back

Innovation will be driven through a focus on external factors according to this report from IBM. New research found that 68 per cent of c-suite executives expect organisations to emphasise customer experience over products.

Key points incude:
  • Reinvention never ends. As new opportunities – some of them disruptive – emerge, the organizations that remain open to change can orchestrate advantage.
  • To create a more open and collaborative culture, look for ways to challenge traditional norms.
  • Boldly evaluate, experiment and engage with new business models, industry-shaping platforms and ecosystem strategies.
  • Create opportunities for frequent and intense interactions with customers, partners and competitors.






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