Put your Trust in Hyper-Relevance

• Only 22 percent of global customers acknowledge that the companies with which they do business tailor their experiences based on a deep understanding of their needs, preferences and past interactions.
• Predictive analytics, artificial intelligence (AI) and machine learning are making it possible for companies to achieve new levels of insight into customer needs.
• Securing trust is a prerequisite to achieving the promise of intelligent personalization. It is built up over a series of interactions. Yet, it can be shattered in seconds.
• Companies that heed their customers’ concerns and shore up their trust quotient are more likely to persuade customers to share personal information.