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Achieving Sustainable Growth Through Hyper-Relevance

This report by Accenture addresses the question :“What are the keys to sustainable growth in a world where market turbulence is the norm?”

Key points include:

- It's imperative that companies understand the changing digital needs of customers

- Companies in the US lost an estimated $1 trillion to competitors in 2017 through lack of market relevance 

- 64 percent of the instances where customers switch from one brand to another is driven by a lack of relevance

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