This report by Accenture addresses the question :“What are the keys to sustainable growth in a world where market turbulence is the norm?”
Key points include:
- It's imperative that companies understand the changing digital needs of customers
- Companies in the US lost an estimated $1 trillion to competitors in 2017 through lack of market relevance
- 64 percent of the instances where customers switch from one brand to another is driven by a lack of relevance
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