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Bringing Purpose to Life

When considering the overarching strategy of a business, Boards and senior execs have to be thinking about more than shareholder return. Criticaleye speaks to business leaders to understand how they are taking a broader view.

Featuring Commentary From:

Rachel Barton, Managing Director – Customer Insight & Growth Strategy, UK, Europe and Latin America Lead, Accenture Strategy
"From a consumer point of view, purpose is becoming increasingly important in the factors they consider when choosing a brand."

Amelia Harvey, Co-founder, The Collective UK
"If you have a strong purpose and idea of why you exist as a business, it should continue to guide the strategy irrespective of performance."

Peter Horrocks, Chair, South East Midlands Local Enterprise Partnership
“If performance dips and there is a risk of jettisoning the purpose, it is probably an indication of a poor strategy."

Till Vestring, NED, Inchcape
"Investors will expect purpose, strategy and performance to be integrated, thought through and well-articulated, and that when performance dips, management is able to explain why and how it will respond."

Charlie Wagstaff, Managing Director, Criticaleye
"There has to be substance behind any statements around purpose. If actions fail to line up with declarations, a company is going to experience some sort of backlash." Community articles are produced directly by and for the Criticaleye Community.






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Other Insights Contributed by the Authors:

Multi-Speed Thinking in the Boardroom Leading with a Sense of Purpose Creating a Customer-Centric Business Winning in the Tech Revolution Management Does Not Prepare You for Leadership Rethinking Customer Value The Apprenticeship Levy - Are You Ready? Developing Future Leaders Balance in the Boardroom Big Ideas in the Boardroom Cracking Cross-Team Collaboration How to Influence How to Lead Complex Transformation An Agile Workforce A Change of View Listening to Tomorrow's Leaders Unlocking the Value of Data Innovating through Fintech Partnerships 4 Lessons on Innovation 5 Traits of a Bad Leader Advice for Aspiring CEOs Creating Passion & Purpose Understanding Risk Culture Big Questions for the Board Keeping Employees Happy Fit and Ready for the Board Responsible Leadership That First Board Meeting Building Your Board HRD Retreat 2015 - Summary Egos in the Boardroom Learning to Love Disruption A Burning Platform People and Performance The Human Factor Why Leaders Need Mentors A Social Media Masterclass The Global HRD A Leader's Legacy Brand Power Not Just for the Kids A New Dimension for Retail The BBC - Moving with the Times Pressure Points for a CEO First-Time CEOs - The Advice No-One Ever Gives You Give Yourself a Brand Social Objectives - Harnessing Social Media as a Marketing Tool Why the digital revolution in media newsrooms has reset the world of PR
Other Insights Contributed by Accenture Strategy:
Striking Balance with Whole-Brain Leadership Getting to Equal 2019 Technology Vision 2019 The X Factor: Competitive Agility

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