Authored by David Hobbs, Senior Editor, Criticaleye

With businesses working hard to deal with the impact of COVID-19, we’ll be resharing some of our most relevant content, starting with this article on reputation management.

When faced with difficult situations that are beyond their control, businesses must remain true to their behaviours and values as they respond. In this Criticaleye article, we speak to our community of non-executives to find out how they prepared for and reacted to such events. 

 

Featuring commentary from:

 

Mary Jo Jacobi, NED, Weir Group: “Businesses are often reluctant to think the unthinkable, so they tend to get caught off guard when something bad happens.” 

 

Maria Darby-Walker, NED, Personal Group: “It’s really important not to batten down the hatches and disappear. You need to communicate and be open, honest and transparent."

 

Tea Colaianni, NED, Watches of Switzerland: "Preparation and training are key. It’s not just a tick box exercise."

 

Tania Cabrera, Relationship Manager, Criticaleye: "If you want to be thought of as a great business, then you have to act like one – in times of calm as well as crisis."