1) Co-create the experience - Customers are regularly engaged to enrich or redefine their desired experiences. Companies must do the same with employees. 

2) Reimagine the model -  To truly bring the operating model to life, single owners must be established and made accountable for all of the people, processes, experiences, and tools delivered by multi-disciplinary teams to achieve the desired outcomes. 

3) Empower humans + machines - 76 percent of business leaders agree that current models will be unrecognisable in the next five years. Ecosystems will be the main change agent and through a curated network of strategic partners, adaptive or liquid talent pool, this evolution can be accelerated and unlock new sources of value through innovation.