Home | Login | Contact

Who    What    Why



INSIGHTS



  COMMUNITY ARTICLE

The Impact of Purpose on Strategy

The links between purpose, strategy and a strong commercial performance are clearer than ever. Criticaleye examines how leaders can ensure this relationship stays strong.

With commentary from:

Steven Cooper, CEO, C. Hoare & Co.: I see purpose as a guiding principle or a North Star. We settled on ‘being good bankers and good citizens’.
 
Till Dudler, Accenture Strategy Lead UK&I and Consumer Goods Strategy Lead in Europe, Accenture: Purpose should be the overarching factor for businesses – what we stand for, what we think our role is in society, and what we think value looks like.

Anthony Ainsworth, COO, E.ON UK: Keep telling the narrative. When you are doing things differently, you must have a group of true believers that is resilient and keeps pushing.

Amrit Jhita, Senior Account Executive, Advisory, Criticaleye: Companies that have incorporated purpose into their strategies, keeping employees and customers at the heart of what they do, will be best placed to navigate uncertainty.

Rita Clifton, Non-executive Director, Nationwide Building Society: It is about digging and uncovering the fundamental reason why the organisation started in the first place

Justin Ash, CEO, Spire Healthcare: I like to spend a lot of time in the organisation and meet almost everybody; you start getting an instinct for where the truth of the organisation lies.
 
Community articles are produced directly by and for the Criticaleye Community.






Click here to download this insight




Author

David Hobbs
Senior Editor
Criticaleye





Related Insights

Your Peers Also Read

CEO Research Results 2019 CEO Research Results 2020 Leadership in Uncertain Times - Episode 1 CEO Research Results 2021 CEO Retreat Research 2018: Part 1 - How to Navigate Disruption