The pandemic-propelled recession has impacted businesses, creating a huge focus on digital renewal for some of the largest corporations globally. In this journal, our Non-executive Director Partner, Tata Consultancy Services, reflect on the past year.
TCS notes how those that prepared themselves over the last decade, by digitising key aspects of how they market, sell, serve customers, deliver their offerings, invent new ones and synchronise the work of their people, have held their own in the downturn.
Key takeaways include:
• The Edelman Trust Index found that 22,000 consumers (80 percent of those surveyed) across 11 markets want companies they do business with to address society’s problems.
• 75 percent of consumers, who have used digital channels for the first time during the pandemic, say they will continue to use them when life hopefully returns to normal.
• A global survey of 3,500 remote workers, 80 percent of whom were working from home, found that 98 percent wanted to continue the arrangement after they had started.