Christina is an insights, innovation and experience strategy executive. As a Partner at Yonder Consulting, she leads teams of researchers, strategists and creatives in the UK and the US and is the head of Yonder’s Retail practice.
Previously, Christina was an Executive Strategy Director at Landor & Fitch, one of the top three global brand strategy and experience design consultancies. Before that, Christina cut her teeth at Accenture and WPP, including stints at the renowned experience and innovation agencies of Bow & Arrow, FJORD, ?WhatIf!, Kurt Salmon and Wavemaker.
Her client list includes major brands such as: Nike, KitKat, Under Armour, Swarovski, Ralph Lauren, H&M, Verizon, P&G, John Lewis, Primark, M&S, Secret Cinema, O2 and Virgin Media.
In 2016, Christina graduated from Northwestern's Kellogg School of Business with a dual MBA and a Masters of Design Innovation. Her coursework specialised in strategy, experience design and entrepreneurship.
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